Multi-platform campaign will highlight latest findings on adoption, appropriate patient selection, patient outcomes and other topics.
NASHUA, NH (September 30, 2015), iCAD, Inc. (Nasdaq: ICAD), an industry-leading provider of advanced image analysis, workflow solutions and radiation therapy for the early identification and treatment of cancer, today announced the launch of a multi-platform educational campaign to raise awareness of a range of topics associated with the use of electronic brachytherapy (eBx) as a treatment for non-melanoma skin cancer (NMSC), including basal cell carcinoma (BCC) and squamous cell carcinoma (SCC). The program, called “Understanding the Effectiveness of eBx,” will include clinical updates, company sponsored editorial content, social media outreach, patient case studies and other activities to provide both clinicians and patients with comprehensive and accurate information about the benefits of eBx for appropriate patients with NMSC.
“In recent months there has been a strong focus on the use of eBx for the treatment of NMSC in the media, however some of the information presented has been inaccurate or confusing for both clinicians and patients,” said Ken Ferry, CEO of iCAD. “Our goal with the new ‘Understanding the Effectiveness of eBx’ awareness campaign is to provide clinicians and patients with clear, accurate and useful information about the benefits of eBx for appropriate patients with NMSC. We will also provide perspectives from many patients and clinicians about their experience with eBx.”
iCAD manufactures the Xoft® Axxent® Electronic Brachytherapy (eBx®) System, which is FDA cleared, CE marked, and licensed in Canada, for the treatment of cancer anywhere in the body, including early-stage breast cancer, gynecological cancers, and NMSC. While the primary treatment option for both BCC and SCC is surgery, eBx is positioned as an alternative treatment option for many patients for whom non-surgical treatment could be both desirable and advantageous.
Treatment with Xoft eBx uses a proprietary miniaturized x-ray source that delivers isotope-free (non-radioactive) radiation treatment directly to cancerous areas while minimizing the impact to healthy tissue and organs. This painless, non-invasive treatment offers excellent clinical outcomes and several patient benefits, including convenience and excellent cosmetic results. In recent years the use of eBx has expanded as more clinicians and patients have seen the benefits of treatment for patients for whom surgery is not an optimal option. The “Understanding the Effectiveness of eBx” program will include updates and expert opinions on several important considerations in the use of eBx for NMSC, including recent trends in adoption, patient selection criteria, multi-disciplinary collaboration, clinical data, the risk of recurrence, side effects and patient outcomes.
According to the American Brachytherapy Society, ideal candidates for non-surgical NMSC treatment options such as eBx include patients with lesions in anatomically challenging locations (ear, nose, scalp, neck), medical conditions that can cause difficulties in wound healing (diabetes, peripheral vascular disease), medical comorbidities that may preclude them from surgery, treatment with anticoagulants or with pacemakers, or patients who are not interested in pursuing surgery.
Candidates for skin eBx should meet specific selection criteria and be treated under IRB-approved protocol to ensure that they are treated in accordance with all federal, institutional, and ethical guidelines.
“In this program we will also share the stories of many of the thousands of patients who have been treated with Xoft eBx,” Mr. Ferry said, adding, “We will provide updates on the long-term data showing important trends in patient outcomes and we will discuss the critical need for treating physicians to work closely with patients to make the right treatment decisions related to eBx. We look forward to sharing information about eBx at upcoming medical meetings including ASTRO, ASDS, and RSNA and throughout the coming year.”
About Xoft Axxent Electronic Brachytherapy System
The Xoft System is an isotope-free radiation treatment cleared by the U.S. Food and Drug Administration and CE marked in the EU for use anywhere in the body, including for the treatment of early-stage breast cancer, gynecological cancers and non-melanoma skin cancer. It utilizes a proprietary miniaturized x-ray as the radiation source that delivers precise treatment directly to cancerous areas while sparing healthy tissue and organs. The Xoft System requires only minimal shielding and therefore does not require room redesign or construction investment. Minimal shielding also allows medical personnel to remain in the room with the patient during treatment. The mobility of the Xoft System makes it easy to treat patients at multiple locations and to easily store the system when not in use. Xoft is a wholly owned subsidiary of iCAD, Inc. For more information about Xoft visit www.xoftinc.com, like us on Facebook or follow us on Twitter at @xofticad.
About iCAD, Inc.
iCAD delivers innovative cancer detection and radiation therapy solutions and services that enable clinicians to find and treat cancers earlier and faster while improving patient outcomes. iCAD offers a comprehensive range of upgradeable computer aided detection (CAD) and workflow solutions to support rapid and accurate detection of breast, prostate and colorectal cancers. iCAD’s Xoft® Axxent® Electronic Brachytherapy (eBx®) System® is a painless, non-invasive technology that delivers high dose rate, low energy radiation, which targets cancer while minimizing exposure to surrounding healthy tissue. The Xoft System is FDA cleared and CE marked for use anywhere in the body, including treatment of non-melanoma skin cancer, early-stage breast cancer and gynecological cancers. The comprehensive iCAD technology platforms include advanced hardware and software as well as management services designed to support cancer detection and radiation therapy treatments. For more information, visit or www.icadmed.com or www.xoftinc.com.
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